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Barringer, Bruce R., Ireland, R. Duane SUMMARY Barringer, Bruce R. Is the author of 'Entrepreneurship: Successfully Launching New Ventures', published 2016 under ISBN 190 and ISBN.
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The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. For courses in entrepreneurship. Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business.
Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.
Also available with MyLab Entrepreneurship MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about. This product is an alternate version of • Barringer & Ireland ISBN-10: 013489149X • ISBN-13: 491 ©2019 • Cloth Bound with Access Card, 608 pp. Features Teach through real-world examples • Updated - Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms. • Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.
• Student Entrepreneurs’ Insights at the bottom of every opening profile are interviews with the featured entrepreneurs. • New and Updated - What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been made in the past. • Updated - Boxed features focus on topics like how entrepreneurial firms can use collaborative software to help team members reach their goals, the need to develop and test a prototype of a product or service as a means of determining how to meet customers’ needs, and how growing too quickly overwhelmed a firm’s ability to properly manage its cash flow.